Cannon Studio
Content + media partnership focused on builder storytelling.
Content & media partner. 50K+ combined social views, 5K+ on X, 2K+ on LinkedIn.
Overview
Cannon Studio — ongoing content + media partnership focused on builder storytelling. Together we've shipped narrative-first content across X and LinkedIn for the builder/founder audience.
The story
Builders ship great work but tell the story badly — too many specs, not enough narrative. Cannon Studio is where I get to work on the story side of that, because the work itself only travels as far as the framing around it.
Who it's for
The problem
Builders ship great work but rarely tell the story behind it well.
Approach
Partnered on content production and distribution across X, LinkedIn, and short-form social. Focused on narrative-first builder content.
What I built
- Short-form social content (X + LinkedIn)
- Builder-narrative writeups
- Distribution + content cadence
Outcome
50K+ combined social views (5K+ on X, 2K+ on LinkedIn) across the partnership.
Highlights
- 50K+ combined social views
- 5K+ on X
- 2K+ on LinkedIn
Reflections
Story-first content compounds; spec-first content evaporates after a week.